Attracting international investment
Invest West Midlands
Building for growth
Invest West Midlands is a regional promotion agency that attracts inward investment and grows the local economy through partnerships across all sectors. With ambitious plans for the West Midlands, a strong digital presence was required to demonstrate the region’s many benefits.
172%
increase in lead gen
132
countries viewed the new content
77%
of users reached a sector proposition
To achieve this, the organisation wanted to move away from ‘off the shelf’ design into a bespoke best-in-class digital solution that follows best practice for UX and SEO. During the extensive planning stages, a mobile-first philosophy was adopted to ensure a flawless visitor journey across all devices.
To further increase the overall number of unique non-UK users, the site incorporated Chinese translation into its functionality, and has been built to seamlessly accommodate additional language support if required.
