Making history

Paradise is a £1.2bn regeneration project that has written a new chapter in Birmingham’s history, becoming its most important development in a generation. It has created a new urban neighbourhood that seamlessly combines contemporary office, retail and leisure spaces with the city’s most celebrated heritage buildings.

Paradise is a project that has been close to our hearts (and our office!) from its inception. Our dynamic and flexible brand reflects the many juxtapositions evident in the development, built around a contemporary visual language that can respond and adapt to any requirement. A comprehensive brand manual ensures that the transformational story is told with vigour and consistency across every touchpoint.

Effectively communicating the ever-changing messaging of a scheme of this magnitude requires not only a vibrant visual aesthetic, but also a versatile and succinct verbal narrative that brings the development gloriously into life.

In addition to working as part of the Paradise family, each building within the scheme also has its own distinct brand identity, derived from its physical characteristics and aesthetic.

Public interest in Paradise has been immense from day one. Therefore an energetic yet intuitive website that could adapt and grow with the development has been an integral tool in building understanding and communicating the vision and aspirations for the project.

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With so much going on across the scheme, feeding social media plays an important part in day-to-day communication. We create imaginative and engaging content including video, animation and photography that brings Paradise to life in a way most suitable to each channel’s audience.

Email marketing also plays a significant role in communicating with stakeholders, both in a wider Paradise sense and on a per-building basis, with engaging tailored content delivered straight to the inboxes of tenants and interested parties.

From the demolition of the old buildings to the ongoing phases of development, signage and wayfinding has played a vital role in providing on-the-ground updates on progress and traversal of the area. Our flexible design system enables complementary asset creation to suit every demand.

This seamless translation into the physical realm – and in particular car park wayfinding – helps to subtly introduce the brand and it’s tone of voice from the moment visitors set foot in Paradise, creating a positive arrival experience.

Placemaking is a fundamental part of our continued involvement at Paradise, connecting communities and ensuring that the scheme is more than mere bricks and mortar. Our curated programme of events has created a go-to destination that brings people together to enjoy memorable shared moments.