Working together towards Net Zero

Net Zero is a complex subject that is not yet fully ingrained into the public consciousness. To help Solihull Council raise awareness of its Action Plan, required a fresh, jargon-free way to communicate the core information and main benefits in as straightforward a way as possible.

An upbeat animated video brought the subject to life in a simple yet engaging way, while a companion short-term microsite helped communicate key messages and encourage feedback from the local community.

The full documents were provided as digital downloads for those that wanted to delve deeper into the Council’s response to the climate crisis. This created a tiered approach to communication that gave the borough’s residents access to the information in a format that best suited their needs.