Independent Living

The Shires is a luxury retirement village, purpose built to help over-55s to live an active and independent life. As a new development without a defined profile or personality, it needed an engaging launch plan that would resonate with potential customers.

A family of campaign messages helped to establish a compelling, lifestyle-orientated narrative that places The Shires’ key USPs front and centre. These were visualised in a memorable way and paired with evocative imagery to create an aspirational and stylish visual identity.

This narrative then formed the cornerstone of the brand’s online presence, as part of a clean and contemporary website design where user experience and ease of navigation is paramount.

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We then turned our attention to sowing the seeds of an online community in advance of the development’s completion. Using our developed narrative as the building blocks, both visually and thematically, introduced a joined-up approach across all communication channels.

Through the implementation of a consistent tone across all facets of the customer journey, we have created a distinctive and coherent brand identity for The Shires that can be built upon as the development blossoms over the coming years.